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Educational modules

4 tracks, 20 lessons — everything you need to go from idea to your own brand.

🏗️5 lessons

Business Basics

From idea to a working business model

Learn the fundamentals every founder needs: how businesses create value, how to validate an idea, choose a legal structure, understand basic finance, and write a plan you'll actually use.

🛒5 lessons

E-Commerce Essentials

Launch and grow an online store

A practical path to selling online: choosing products and niches, setting up your store, pricing for profit, mastering fulfillment and logistics, and turning first-time buyers into repeat customers.

📣5 lessons

Marketing & Brand Building

Get known, get chosen, get remembered

Positioning, storytelling, and channels: define what makes your brand different, craft messages that stick, and build a repeatable engine across content, social, email, and paid ads.

🎓5 lessons

Mini-MBA

Think like a CEO

The strategic layer: competitive strategy, reading financial statements, negotiation, leadership and hiring, and the decision-making frameworks that separate operators from owners.

IGOR.Academy — learn business fundamentals and launch your own brand.