4 tracks · 20 lessons · free forever
The founder's curriculum — business fundamentals, e-commerce, marketing and MBA-level strategy, distilled into 20 lessons you can actually finish.
4
learning tracks
20
practical lessons
280
minutes of content
$0
cost, always
A complete path from first idea to running brand — no fluff, no jargon, just frameworks you can apply the same day.
From idea to a working business model
Learn the fundamentals every founder needs: how businesses create value, how to validate an idea, choose a legal structure, understand basic finance, and write a plan you'll actually use.
Launch and grow an online store
A practical path to selling online: choosing products and niches, setting up your store, pricing for profit, mastering fulfillment and logistics, and turning first-time buyers into repeat customers.
Get known, get chosen, get remembered
Positioning, storytelling, and channels: define what makes your brand different, craft messages that stick, and build a repeatable engine across content, social, email, and paid ads.
Think like a CEO
The strategic layer: competitive strategy, reading financial statements, negotiation, leadership and hiring, and the decision-making frameworks that separate operators from owners.
Thirty seconds to sign up. Your progress is tracked across every module and device.
Short, dense lessons — 12 to 16 minutes each — with frameworks, checklists and key takeaways.
Every lesson ends with actions you can take today: validate, price, market, grow.
4
learning tracks
20
practical lessons
280
minutes of content
100%
free, forever
★★★★★
“The pricing lesson paid for itself the same week — I raised my prices 20% and nobody blinked.”
★★★★★
“I finally understand what a business model actually is. The Mini-MBA track is a cheat code.”
★★★★★
“Short enough to finish, deep enough to matter. I did the whole e-commerce track in a weekend.”
Join free and start with Business Basics — one hour from now, you'll see every business around you differently.